The original World Business Network has been upgraded to ShuBei Global, launching a new brand strategy on January 8, 2026, integrating AI and Web3 technologies to restructure global B2B trade. It introduces Generative Engine Optimization (GEO) for intelligent recommendations, B2B and B2C integration, the XOO token rights system, and Web3 instant settlement, enabling suppliers to directly source retail with one click, eliminating cross-border payment friction, and helping old suppliers return to the digital ecosystem.
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